There’s a special place in fashion heaven for anyone who’s ever tried to look cute in the middle of winter. You know the vibe: you’re trying to give effortlessly chic while the weather is giving don’t even think about it. Every time I leave the house between December and March, I swear I’m playing a strategic game of “How warm can I be without looking like a bundled-up toddler?”

And as someone who grew up in Montreal, I’ve learned a few things over the years.

Start With the Coat

Your coat is your winter personality. Whether it’s a long wool coat or a marshmallow puffer, the key is balance.

• Big, puffy coat? Keep the rest of the outfit sleek.
• Structured coat? Bring on the chunky scarves and cozy textures.

It tricks people into thinking you naturally wake up looking put-together (we love illusions).

Match Your Accessories (Just a Little)

A beanie-and-scarf combo can save almost any outfit. Even when I’m in a rush, matching accessories makes everything feel intentional.

If your mittens match too, amazing. If not, we’re still proud of you.

Layer Like It’s Your Job

The real magic happens underneath.

• Heattech tops
• Fleece-lined tights
• Smart, warm socks

These are the unsung heroes that keep you cute and functional — especially when you’re partaking in any outdoor activities.

At the end of the day, looking cute in freezing weather isn’t about suffering for fashion. It’s about outsmarting the season with little tricks that keep you warm, confident, and still feeling like yourself—even if your hair is staticky and your face is windburnt. It’s all part of the charm.

If winter is going to be dramatic, you might as well be cute for it.

Love, Laura